Gary Aspden, brand expert and consultant to Adidas, launched a brief where he asked for images that spoke to the brand, one that is rooted in sports.
Move slowly in a straight line. That’s what your iPhone or camera says in panorama mode. But what I’m capturing isn’t moving slowly. It isn’t moving in a straight line. The Adidas subject is always active, going beyond itself, trying to break it’s own boundaries, crossing it’s lines. After all, impossible is nothing. I hope you enjoy a photo series made entirely in panorama mode, with a mix of photos shot on the iPhone and shot on a camera, and a mix of studio and outdoor shots.