To discourage drunk driving, a different valet was parking people’s cars at Bar Aurora & Boteco Ferraz – a super drunk one. As people refused to give up their keys, a strong and straightforward message was delivered on the parking ticket: "Never let a drunk driver take your car. Even if that driver is you." A sticky reminder before their first drink.
Cannes Silver Lion (Promo)
Cannes Silver Lion (Direct)
Cannes Bronze Lion (Direct)
Cannes Bronze Lion (Film Craft)
Cannes Shortlist (Outdoor)
El Ojo Gold
El Sol Silver (Viral Film)
Bronze CCSP Star (Direct Marketing)

Agency: Ogilvy São Paulo

ECD: Anselmo Ramos
CD: Rubens Filho
Art: Paula Fernandes, Lucas Osis, Raina Rocha
Copy: Beto Cocito, Flavio Tamashiro, Pedro Fernandes

Back Up to Raina's Brain.