The City of New Orleans needed a makeover. The goal was to go beyond the typical Mardi Gras clichés and show New Orleans for what it truly is - an authentic, inspiring and never-ending universe. The campaign consists in branding, TV, digital, influencer programs and events. It was an honor to put this wonderful city back on the map.
Best of Show Addy Award (Integrated Campaign), Gold Addy Award (Integrated Campaign), Silver Addy Award (OOH)
Some print ads I made for the campaign:
To let folks in other cities experience New Orleans before going there, we also launched the Taste Of New Orleans truck, which went to Houston, Austin, and Dallas. By spinning the NOLA compass, they would get a different experience in either music, culture, food, among others.
Never ending posters for Johnnie Walker.
Launching Maria Sharapova’s candy line.
A series of photographs taken in 2016 in Ecuador and The Washington Coast
Holiday Editorial for Z!NK Magazine
Anual Pillow Fight in São Paulo
Cross The Line | Adidas
Shot in Panorama mode for Adidas.
A print ad for One.Org
Don’t let a drunk driver take your car.
25ºC | MYTHS OF CREATION
25ºC is an ode to the temperature that welcomes spring.
A Portrait Of Light
Erika Mugglin, photographer, on the other side of the lens. Taken for Nick Knight’s Photography Mastered class.