The City of New Orleans needed a makeover. The goal was to go beyond the typical Mardi Gras clichés and show New Orleans for what it truly is - an authentic, inspiring and never-ending universe. The campaign consists in branding, TV, digital, influencer programs and events. It was an honor to put this wonderful city back on the map.
Best of Show Addy Award (Integrated Campaign), Gold Addy Award (Integrated Campaign), Silver Addy Award (OOH)
Some print ads I made for the campaign:
To let folks in other cities experience New Orleans before going there, we also launched the Taste Of New Orleans truck, which went to Houston, Austin, and Dallas. By spinning the NOLA compass, they would get a different experience in either music, culture, food, among others.
Never ending posters for Johnnie Walker.
A synesthesia project for Le Vernis Chanel.
Gamine Eyewear can totally block out the sun with their round shades.
A Portrait Of Light
Erika Mugglin, photographer, on the other side of the lens. Taken for Nick Knight’s Photography Mastered class.
Launching Maria Sharapova’s candy line.
It Takes A Thief
The Alfa Romeo Giulia will steal your heart.
Worspit The Illest
Promo photos for rapper Wordspit the Illest.
Low Cunning | THE TEENAGE
25ºC | MYTHS OF CREATION
25ºC is an ode to the temperature that welcomes spring.
Refreshing the Clinique brand.