The City of New Orleans, more commonly known as NOLA, needed a makeover. The goal was to go beyond the typical Mardi Gras clichés and show NOLA for what it truly is – an authentic, inspiring and never-ending universe. Every person’s trip there is very personal, you just have to “Follow Your NOLA”. The campaign consists in branding, TV, digital, influencer programs and events. It was an honor to put this wonderful city back on the map.
Best of Show Addy Award (Integrated Campaign)
Gold Addy Award (Integrated Campaign)
Silver Addy Award (OOH)