Follow Your NOLA

The City of New Orleans, more commonly known as NOLA, needed a makeover. The goal was to go beyond the typical Mardi Gras clichés and show NOLA for what it truly is – an authentic, inspiring and never-ending universe. Every person’s trip there is very personal, you just have to “Follow Your NOLA”. The campaign consists in branding, TV, digital, influencer programs and events. It was an honor to put this wonderful city back on the map.

Best of Show Addy Award (Integrated Campaign)
Gold Addy Award (Integrated Campaign)
Silver Addy Award (OOH)
30 Second Spot
TV - Agency: 360i NY, GCD: Megan Skelly, Art: Raul Mandru, Mapi BG, Raina Rocha, Copy: Grace Harris, Mihai Botarel
Print Ads (proposed)

PRINT - Agency: 360i NY, GCD: Megan Skelly, Raina Rocha, Copy: Amy Werblin

Experiential Website
DIGITAL - Agency: 360i NY, GCD: Megan Skelly, Art: Raul Mandru, Mapi BG, Raina Rocha, Copy: Grace Harris
Visit www.followyournola.com  Note that currently the website is in its third version, so it doesn't look like the above anymore.
City Store

CITY STORE - Agency: 360i NY, GCD: Megan Skelly, Art: Raina Rocha
Visit
www.store.neworleanstourism.com  

Taste of NOLA Food Truck Experience

Agency: 360i NY, GCD: Megan Skelly, Art: Raina Rocha, Copy: Michelle Lamont

We brought New Orleans to four American cities through this food truck. To watch the full video, click here https://vimeo.com/95971748.

Doors
Never ending posters for Johnnie Walker.
Knowing Into Doing
Launching SAP Leonardo, The Digital Innovation System
Movie Land
OOH for United Airlines Personal Device Entertainment
Pedigree Pup-letes
A training program for puppies.
Drunk Valet
A sticky reminder before your first drink at Bar Aurora & Boteco Ferraz.
Back Up to Raina's Brain.