We know too much. In fact, 2.5 quintillion bytes of data are generated every day. And what do we do with all that? SAP’s new product Leonardo, an AI program that takes all this data and turns it into actions, live. This groundbreaking product for business was launched at SAP’s annual convention, Sapphire Now. We created animations that illustrate how Leonardo can simply turn a massive amount of data into doing across different industries – high tech, automotive, consumer goods, retail, agriculture, manufacturing and energy. They were played on big screens at the convention, along with a spot – featuring Clive Owen’s voice – to launch the product.
"Knowing is not enough, we must apply. Being willing is not enough, we must do.” Leonardo da Vinci
Agency: BBDO NY
ECD: Greg Ketchum, Tom Godici

CD: Kleber Menezes, Corey Rakowsky
Art: Jacque Lombardo, Raina Rocha
Copy: Jesse Langer
Production: Alex Gianni

60 Second Spot
Seven Industry Animations
Photos from SAP Sapphire Now
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