Clinique needed a campaign to elevate them from a trusted product icon to a beloved brand icon. This video is the central piece of a campaign that invites Clinique's global community to celebrate a universal truth: that everyone deserves to #StartBetter, whatever it is they are starting.
We teased the new campaign with content over the holidays. The result? Some of the most popular posts in Clinique brand history. We also utilized Social Influencer, Meagan Cignoli, to direct and cross-promote the Clinique's holiday Instagram video
And then launched with a manifesto video on Clinique's channels, followed by social content.
A Portrait Of Light
Erika Mugglin, photographer, on the other side of the lens. Taken for Nick Knight’s Photography Mastered class.
A print ad for One.Org
Don’t let a drunk driver take your car.
A series of photographs taken in 2016 in Ecuador and The Washington Coast
Cross The Line | Adidas
Shot in Panorama mode for Adidas.
A synesthesia project for Le Vernis Chanel.
Anual Pillow Fight in São Paulo
Never ending posters for Johnnie Walker.
25ºC | MYTHS OF CREATION
25ºC is an ode to the temperature that welcomes spring.
Holiday Editorial for Z!NK Magazine