Clinique needed a campaign to elevate them from a trusted product icon to a beloved brand icon. This video is the central piece of a campaign that invites Clinique's global community to celebrate a universal truth: that everyone deserves to #StartBetter, whatever it is they are starting.
We teased the new campaign with content over the holidays. The result? Some of the most popular posts in Clinique brand history. We also utilized Social Influencer, Meagan Cignoli, to direct and cross-promote the Clinique's holiday Instagram video
And then launched with a manifesto video on Clinique's channels, followed by social content.
Launching Maria Sharapova’s candy line.
It Takes A Thief
The Alfa Romeo Giulia will steal your heart.
Pedigree Pup-letes Soccer and Basketball
Cross The Line | Adidas
Shot in Panorama mode for Adidas.
A synesthesia project for Le Vernis Chanel.
Worspit The Illest
Promo photos for rapper Wordspit the Illest.
A series of photographs taken in 2016 in Ecuador and The Washington Coast
A Portrait Of Light
Erika Mugglin, photographer, on the other side of the lens. Taken for Nick Knight’s Photography Mastered class.
Anual Pillow Fight in São Paulo
Never ending posters for Johnnie Walker.