Clinique needed a campaign to elevate them from a trusted product icon to a beloved brand icon. This video is the central piece of a campaign that invites Clinique's global community to celebrate a universal truth: that everyone deserves to #StartBetter, whatever it is they are starting.
We teased the new campaign with content over the holidays. The result? Some of the most popular posts in Clinique brand history. We also utilized Social Influencer, Meagan Cignoli, to direct and cross-promote the Clinique's holiday Instagram video
And then launched with a manifesto video on Clinique's channels, followed by social content.
Anual Pillow Fight in São Paulo
A Portrait Of Light
Erika Mugglin, photographer, on the other side of the lens. Taken for Nick Knight’s Photography Mastered class.
Cross The Line | Adidas
Shot in Panorama mode for Adidas.
Launching Maria Sharapova’s candy line.
Worspit The Illest
Promo photos for rapper Wordspit the Illest.
A synesthesia project for Le Vernis Chanel.
A print ad for One.Org
Low Cunning | THE TEENAGE
Pedigree Pup-letes Soccer and Basketball
Don’t let a drunk driver take your car.