I'm so glad you're here! I'm Raina—Creative Director, Art Director, and Hype Woman. Hailing from São Paulo, Brazil, I've made my way around the globe 🌎 via advertising—from Bucharest to Paris, back to São Paulo, and then to New York and currently Los Angeles. A self proclaimed geek 🤓, I love to keep learning and sharing my knowledge with my team. Ping Ponging Ideas 🏓 is my favorite office activity. When I'm not on TikTok or Photoshop, you can find me doing typical LA things: surfing, hiking, playing beach volleyball, or chasing down a taco truck.
RECOGNITION
Judge: One Show · Young Ones
Judge: Addys · All categories
Follow Your NOLA:
Addys · Silver, Out-Of-Home
Addys · Best of Show, Integrated Campaign
Addys · Gold, Integrated Campaign
Muses:
One Eyeland · Bronze, Editorial
One Eyeland · Bronze, Fine Art
One Eyeland · Bronze, People
Drunk Valet:
Cannes Lions · Silver, Promo, Best Use of Experiential Marketing
Cannes Lions · Silver, Direct Marketing,
Travel, Leisure & Entertainment
Cannes Lions · Bronze, Direct Marketing, Charities, Public Health
Cannes Lions · Bronze, Film Craft, Best Use of Music
Cannes Lions · Shortlist, Outdoor
CCSP · Bronze, Direct Marketing
Clio · Bronze, Online Film
El Ojo · Silver, Activations in Public Spaces
El Sol · Silver, Viral Film
FIAP · Silver
One Show · Shortlist, Direct
LIA · Shortlist, Direct
Nail Notes:
Young Guns · Student Shortlist, Digital
CAREER
ACD
Vayner Media LA | November 2020-Present
Clients: Clean & Clear, Durex, TikTok, SIMI Wines, Chosen Foods
ACD
The Wonderful Company | March 2019-May 2020
Clients: FIJI Water, Wonderful Pistachios, Pom Wonderful, JNSQ, Justin and Landmark Wines, Halos, Teleflora
Senior Art Director
BBDO New York | June 2016-Nov 2018
Clients: ExxonMobil, Pedigree, SAP
Senior Art Director
McGarry Bowen NY | 2015-2016
Clients: United Airlines, Chevron
Art Director
360i NY | 2012-2015
Clients: New Orleans Tourism, Scotts Miracle-Gro, Clinique
Art Director
Strawberry Frog Sao Paulo | 2011
Clients: BR Malls, GQ Magazine
Art Director
Ogilvy São Paulo, Ogilvy Paris, Draft FCB Bucharest | 2010
Clients: Louis Vuitton, Milka, Europcar, Unicef, Coca-Cola, Viajelisto, Royal Bank of Scotland
SOFTWARE KNOWLEDGE
Photoshop, Illustrator, After Effects, Premiere, InDesign
Adobe Substance, Character Animator, Google Suite, Keynote
Learning: Figma and Spark
EDUCATION
Mastered · Fashion Photography with Nick Knight · 2016
Miami Ad School São Paulo · Art Direction Degree · 2008-2010
Escola São Paulo · Photography · 2008
Senac São Paulo · Fashion Design · 2007-2008
Thanks for the message! I'll get in touch soon.