Clean & Clear makes skin care for teens. And talking to teens these days requires digging deep into their niche interests. For six months, we created content in large volumes for the brand’s platforms. Based on learnings from those posts, we created custom assets against multiple Millennial Parent and Gen Z cohorts for summer's Back To School campaign. Rather than a “one size fits all” strategy that focused on the brand’s own perception, we used a variety of messaging that pivoted Clean & Clear into a mirror brand, reflecting the interest of our core consumers. Some highlights include Clean & Clear’s first product “jingle” as well as an animé story that was the brand's first foray onto the Twitch platform and made its way into LA’s Anime Expo.