JNSQ is a luxury wine, created for female millennials and inspired by the French colloquialism "je ne sais quoi". The audience is a millennial bon vivant. Modern, timeless, and unique, she’s got a certain something that’s hard to describe but impossible to resist. This makes the brand’s Pinterest-ready style a pivotal part of its communications. While most people think of Rosé and Sauvignon as summer wines, we wanted to show that the varietals also pair well with colder months. The ornate bottle also lends itself as a decoration piece. We show how it can be reused after the holidays.