When people think of ExxonMobil, they think "energy company". We'd also like them to think "job creator". The people at BBDO and I thought of a doll house view of different trades coming together, and Gentleman Scholar did a beautiful job in bringing it to life.
Here is some of the social content we created around the campaign:
Done at BBDO New York
ECD: Greg Ketchum, Tom Godici
CD: Mark Girand, Lew Willeg
EP: Grant Gill
Art: Raina Rocha
Copy: Steven Schroth
Production company: Gentleman Scholar
