When people think of ExxonMobil, they think "oil company". We'd also like them to think "job creator". What started off as simple, low-budget social videos that Steven Schroth and I created, became a full brand campaign once it caught the executive's eyes and the audience's attention. The people at BBDO and I thought of a doll house view of different trades coming together, and Gentleman Scholar did a beautiful job of making it literally work. I give you, #UnexpectedEnergy:
Here is some of the social content we created around the campaign:
Done at BBDO New York
ECD: Greg Ketchum, Tom Godici
CD: Mark Girand, Lew Willeg
EP: Grant Gill
Art: Raina Rocha
Copy: Steven Schroth
Production company: Gentleman Scholar
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