The Reheat with Keith Lee is a content series that explores how Microsoft can support Black food entrepreneurs after their businesses experience the Keith Lee effect—an overnight success fueled by social media fandom, which is a huge win for businesses but also operationally overwhelming.
Our goal with Season 2 of this content series was to foster brand love among a Gen-Z and Millennial multicultural audience, while also building trust in Copilot as a reliable and empowering AI companion.
We brought Keith Lee and Copilot back to restaurateurs who had previously experienced the Keith Lee effect to help them reclaim their personal lives, find balance, reconnect with their families, and redefine what success truly means.
My Role: Concept Development
Trailer for The Reheat with Keith Lee, Season 1
Select slides from the conceptual presentation
Trailer for The Reheat with Keith Lee, Season 2
The Reheat with Keith Lee, S2 Ep1, Cleo's Southern Cuisine
The Reheat with Keith Lee, S2 Ep2, Soul Prime
The Reheat with Keith Lee, S2 Ep3, Tacotlán
Explore the microsite on https://news.microsoft.com/source/the-reheat-with-keith-lee/
Assembly Media | 2025