We know too much. In fact, 2.5 quintillion bytes of data are generated every day. And what do we do with all that? SAP’s new product Leonardo, is an AI program that takes all this data and turns it into actions to improve business outcomes, live. ​​​​​​​
This groundbreaking product for business was launched at SAP’s annual convention, Sapphire Now. We also created animations that illustrate how Leonardo can simply turn a massive amount of data into doing across different industries – high tech, automotive, consumer goods, retail, agriculture, manufacturing and energy. They were played on big screens at the convention, along with a spot – featuring Clive Owen’s voice – to launch the product. 
Done at BBDO New York
ECD: Greg Ketchum, Tom Godici 
CD: Kleber Menezes, Corey Rakowsky 
Art: Raina Rocha, Jacque Lombardo ​​​​​​​
Copy: Jesse Langer 
EP: Alex Gianni 
Director: Jon Noorlander and Rupert at Method Studios 
Editor: Ben Suenaga at Friendshop
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