ExxonMobil is an oil company. But it also does research and creates jobs—somethings most people aren't aware of. That's where #UnexpectedEnergy comes into play. What started off as simple, low-budget social videos became a full brand campaign once it caught the executive's eyes and the audience's attention.
We did 30 second, 15 second, 10 second, 6 second cut downs of this spot, translated it
to German, Flemish, Dutch and French, made digital billboards, and spread it across the web.