Transitioning to sustainable energy at scale is a big global challenge. Biofuels offer a solution to some of the constraints of solar, wind, and other alternative energy sources. Even though ExxonMobil has been a major pollutant, it is investing and researching biofuels. #UnexpectedEnergy sheds a light on the company's sustainable energy research and development.
That's where #UnexpectedEnergy comes into play. What started off as simple, low-budget social videos became a full brand campaign once it caught the executive's eyes and the audience's attention.
We did 30 second, 15 second, 10 second, 6 second cut downs of this spot, translated it to German, Flemish, Dutch and French, made digital billboards, and spread it across the web.
BBDO New York | Gentleman Scholar| Made in 2018