ExxonMobil is an oil company. But it also does research and has innovations that most people aren't aware of. Steven Schroth and I decided to talk about those topics in a Brothers Grimm storytelling way. What started off as simple, low-budget social videosĀ became a full brand campaign once it caught the executive's eyes and the audience's attention. So in one year, I re-did the same video three times. To keep things streamlined, I'll only show the latest and greatest. I give you, #UnexpectedEnergy:
We did 30 second, 15 second, 10 second, 6 second cut downs of this spot, translated itĀ 
to German, Flemish, Dutch and French, made digital billboards, and spread it across the web.
Done at BBDO New York
ECD: Greg Ketchum, Tom Godici
CD: Mark Girand, Lew Willeg
EP: Grant Gill
Art: Raina Rocha
Copy: Steven Schroth
Production company: Gentleman Scholar

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